So Australia's Queen of Ettiquette, Ms Ita Buttrose, has released her first book in, um, I'm not sure how long. A while. And this is how Penguin have chosen to go viral with the advertising.
Yep, it's pretty terrible. But I don't see Miss Manners willing to give rapping a shot, do I? My mum loaned me her copy of Every Occasion: The Guide to Modern Etiquette before my wedding and whilst it cracked me up (it has sections on how to address anyone, from the Pope to an Able Seaman; and an illustrated section on how brides can dress to suit their figure, with an extremely grumpy looking bride labelled 'heavyset') it was full of solid, practical advice. I'm going to have to see if the Heavyset Bride made it in to the new Guide to Australian Etiquette.